Important Disclaimer
Initial Public Offering
Marketing Home Group is pleased to announce its intention to proceed with an initial public offering and the listing of its shares on the Main Market of the Saudi Exchange (“Tadawul”).
This planned offering marks a significant milestone in the Group’s growth journey, aimed at strengthening its long-term expansion strategy and diversifying its shareholder base. The IPO will provide both institutional and retail investors with the opportunity to invest in a dynamic and fast-growing player in Saudi Arabia’s modern building materials and finishing sector.
Since its inception, Marketing Home Group has successfully developed an integrated business model built on vertical integration, proprietary brand development, and a seamless, end-to-end retail experience across its showrooms both locally and internationally. By maintaining full control over its supply chain and designing its products in-house in collaboration with global manufacturers, the Group achieves strong operational efficiency and healthy profit margins while upholding the highest standards of quality and innovation.
The Group caters to the premium segment of the market, serving discerning individual clients and leading real estate developers. With a strong presence in upscale residential and commercial projects, the Group pursues a well-calibrated expansion strategy to grow its geographic footprint across Saudi Arabia and beyond. Its growth ambitions are closely aligned with Saudi Vision 2030, particularly in empowering the private sector and enhancing the quality of products and services in the construction and finishing industry.
#1
in the Lighting Market
4% Market Share
in 2023
#2
in the Sanitary Ware Market
5% Market Share
in 2023
#5
in the Ceramics Market
4% Market Share
in 2023
390m+
In Revenues
As of YE 2024
24%
EBITDA Margin
As of YE 2024
55%
Gross Profit Margin
As of YE 2024
15%
Net Profit Margin
As of YE 2024
680+
Employees
40+
Showrooms
20+
Strategic Partnerships
7+
Registered Trademarks
From start-up to leadership
Offering Summary
A Saudi closed joint stock company registered under commercial registration no. 1010205534 dated 3 Muharram 1426H (corresponding to 12 February 2005G), Riyadh, Kingdom of Saudi Arabia. The current share capital of the Company is one hundred sixty million Saudi Arabian Riyals (SAR 160,000,000) divided into sixteen million (16,000,000) ordinary shares with a fully paid nominal value of ten Saudi Arabian Riyals (SAR 10) per share.
The Company intends to offer its shares for subscription and list on the Main Market of the Saudi Exchange.
Offer Shares
%
of the Company’s share capital
%
of the Company’s capital, will be initially allocated to participating parties
%
Allocated to Individual Subscribers
About the Group
Why MHG? Our Distinct Edge in Saudi Arabia’s Building Sector
Trusted Quality
We adhere to high standards of consistency and reliability, supported by robust supply chains and strategic partnerships with trusted vendors.
Tailored to the Local Market
Our designs are thoughtfully developed to reflect the aesthetic and cultural preferences of the Kingdom, with enhanced performance tailored to the local climate conditions.
Premium Finishes
We offer high-end, durable finishing materials specifically crafted for upscale residential and commercial environments guaranteeing performance with a refined visual appeal.
Experience-Led Design
We merge aesthetics and functionality in every product, delivering solutions that elevate user experience and enrich the quality of living spaces.
Strategic Diversification Across Every Sector of the Building Journey
Tiles and Ancillary Products
Includes ceramic and porcelain tiles, tile adhesives, grouts, insulation boards, stone sheets, surface care solutions, and more.
36%
of total revenue
12+
product categories
Key Brands:
Fixer, Hatch Selections, Valchromat, Fila
Sanitary Ware Products
Includes toilets, showers, mixers, washbasins, bathtubs, floor drains, accessories, and more.
17%
of total revenue
11+
product categories
Key Brands:
Hatch Sanitary, Duravit, Alpi, DAB
Lighting Products
Includes indoor and outdoor lighting, smart devices, switches and sockets, and accessories.
45%
of total revenue
13+
product categories
Key Brands:
Illus, Ilict, Hypnotek, Mean Well
Cooling and Air Conditioning Systems
Includes supply and installation services for HVAC systems, with a focus on specialized projects.
2%
of total revenue
6+
product categories
Key Brand:
IceBear
The Group’s locations
Leadership message
Ali Al-Dossary
Chairman
The initial public offering of Marketing Home Group (MHG) marks a strategic milestone in our company’s journey, and presents a valuable opportunity to welcome investors who share our vision and aspirations.
MHG was founded on the principles of innovation, quality, and a deep understanding of the Saudi market’s needs in finishing and real estate development. Today, we serve our clients through a portfolio of owned brands and integrated product solutions.
As we move forward, we remain firmly committed to sustainable growth and to delivering long-term value to all our stakeholders.
We look forward to having you join us in shaping the next chapter of our journey.
Eng. Musaad AlQfari
CEO and Managing Director
For nearly two decades, Marketing Home Group (MHG) has been dedicated to building an integrated platform that combines product quality, supply efficiency, and an exceptional customer experience. Our vision was shaped by a deep understanding of the Saudi market’s needs, and we have worked to deliver innovative finishing and building materials solutions that align with the demands of modern real estate development.
Today, as we take the step into our initial public offering, we begin a new chapter of growth. one built on strong operational performance, geographic reach, and a business model rooted in ownership and innovation. We look ahead with confidence to regional expansion and believe that our partnership with investors will be a key driver in creating lasting value.
Key Investment Highlights
Dominant Market Presence in Building Materials Retail, Reinforced by Robust Brand Equity
The Group maintains a commanding presence in the retail sector for building materials within the Kingdom, underpinned by a diversified and integrated product portfolio that serves the comprehensive needs of the residential and construction sectors.
Strong Growth Performance Over the Past Financial Years
The Group has demonstrated progressive growth rates. Reflecting the Group’s effective market strategies and operational efficiency.
Expansive Offering of Owned Building Materials Products Supported by Dynamic Product Development Initiatives
The Group offers a broad array of proprietary building materials, distinguished by their quality and innovation, which are critical in cementing its market leadership. This product range includes an expansive portfolio of ceramics, sanitary ware, lighting solutions and cooling systems, which are all integral to modern construction and building projects across the Kingdom and other jurisdictions where the Group operates.
Strategic Local and Regional Presence with Comprehensive Online Integration
The Group’s strategic network of physical and online sales channels substantially extends its reach across the Kingdom and the broader GCC Region.
Strategic Supply Chain Management and Supplier Relationships Enhance Competitive Edge and Profit Margins
The Group’s ownership of its Illus (and its sub-brands) Hatch and Fixer brands and direct procurement model in relation to such brands have consistently driven a significant portion of its revenue. This model of operation grants the Group considerable control over its cost structures by bypassing traditional distribution channels that involve wholesalers or commercial agents, where additional costs and price hikes are common.
Anticipated High Demand for the Group’s Products Amidst Expanding Markets
According to the Market Report, the demand for the Group’s primary products—tiles, lighting and sanitary ware—is expected to maintain a robust growth trajectory over the next five years. This anticipated demand is driven by substantial investments in residential projects, developments in the hospitality sector and significant Government infrastructure initiatives across the Kingdom.
An Executive Management Team with Diverse Expertise Under the Stewardship of an Experienced Board
The Group’s Executive Management team consists of individuals with extensive expertise in the building materials sector, complemented by a profound understanding of the local market dynamics. This skilled team is led by specialised sector managers, each expert in different areas of the business, ensuring that each product line meets and also exceeds market demands.
The organisational structure of the Group is designed to encourage innovation while maintaining operational efficiency, supported by dedicated services such as logistics, administration, IT, human resources and maintenance. These services are essential for the effective implementation of the Group’s strategic and marketing plans.
Expected Offering Timeline
Expected Commencement Date for Trading the Shares on the Exchange
Trading of the Company’s Shares on the Exchange is expected to commence after the completion of all the relevant legal requirements and procedures. The trading commencement date of the Shares will be announced in local newspapers and Tadawul’s website (www.saudiexchange.sa).
How to Subscribe?
01
Make sure you have an active investment account with one of the receiving entities
02
Review the key resources to access all the required information about the company and the IPO
03
Make investment decision after reviewing the prospectus and discussing the investment opportunity details with your financial advisor
04
Submit your subscription request at the set price through the digital channels of the receiving entities
05
Upon the close of the subscription period, shares will be allocated in full or in part, followed by the refund of excess subscription monies (if any)
06
Listing of the company’s shares on the Saudi Exchange (Tadawul), where you can track and trade the stock
Key Resources
Frequently Asked Questions
Where will the Company’s shares be listed?
The shares will be listed on the Main Market of the Saudi Exchange (Tadawul).
When will the final offer price be announced?
The final share price will be determined after the completion of the book-building process for the Participating Parties tranche.
Who is eligible to subscribe to the Offering?
Subscription to the Offer Shares is restricted to the following two groups of investors:
Tranche (A): Participating Parties:
This tranche includes entities eligible to participate in the book-building process in accordance with the book-building instructions, including investment funds, companies, qualified foreign institutions, Gulf companies, and other foreign investors through swap agreements (SWAPs). participating entities will provisionally be allocated four million eight hundred thousand (4,800,000) Offer Shares, representing one hundred per cent. (100%) of Offer Shares. In the event of sufficient demand from individual subscribers The Financial Advisor, in coordination with the Company, has the right to reduce the number of Offer Shares allocated to participating parties to three million eight hundred forty thousand (3,840,000) Offer Shares, representing eighty per cent. (80%) of the total Offer Shares. The number and percentage of the Offer Shares to be allocated to the participating parties will be determined at the discretion of the Financial Advisor in coordination with the Company.
Tranche (B): Individual Subscribers:
Comprising Saudi Arabian natural persons, including any Saudi female divorcee or widow with minor children from a marriage to a non-Saudi person who can subscribe for her own benefit or in the names of her minor children, on the condition that she proves that she is a divorcee or widow and the mother of her minor Saudi Arabian children, as well as any non-Saudi natural persons resident in the Kingdom or GCC natural persons. A subscription for Offer Shares made by a person in the name of his divorced wife shall be deemed invalid and the applicant shall be subject to the sanctions prescribed by law. If a duplicate subscription is made, the second subscription will be considered void and only the first subscription will be accepted. A maximum of nine hundred sixty thousand (960,000) Offer Shares representing twenty per cent. (20%) of the total Offer Shares shall be allocated to individual subscribers. If the individual subscribers do not subscribe in full to the Offer Shares allocated to them, the Financial Advisor may in coordination with the Company reduce the number of Offer Shares allocated to individual subscribers in proportion to the number of Offer Shares subscribed by them.
Are there any restrictions on selling the Company’s shares after the IPO?
Major shareholders are subject to a lock-up period of six (6) months starting from the date the Company’s shares commence trading on the Saudi Exchange. During this period, they are not permitted to dispose of their shares. After the lock-up period ends, major shareholders may dispose of their shares without the need for prior approval from the Capital Market Authority.
Contacts
The Financial Advisor, Lead Manager, Bookrunner and Underwriter
Alinma Capital Company
info@alinmacapital.com
www.alinmacapital.com
5999 218 (11) 966+
Receiving Entities
Get in Touch
7573 495 11 966+
info.mhg@marketing-home.com
Address
Al Aziziyah, Al Kharj Road
Building No. 3533, Riyadh, Postal Code 14511, Kingdom of Saudi Arabia
©2025 MHG CJSC. All rights reserved.