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MHG Partners with Leading Italian Sanitaryware Brands

Dec 04, 20193 mins read

MHG partners with Kerasan, Cisal/Huber, and Alpi to expand its Ceramic Home offerings, delivering comprehensive bathroom and kitchen solutions in Saudi Arabia.

MHG proudly announced the signing of two agreements with three renowned Italian sanitaryware manufacturers: Kerasan, Cisal/Huber, and Alpi. The agreements were finalized during Eng. Mussad Algfari's recent visit to Italy in November, further strengthening MHG's portfolio.

Commenting on the milestone, Eng. Mussad Algfari, CEO of MHG, stated that this collaboration is a “natural extension of our existing porcelain and ceramics business.”

The new product range will be available in Ceramic Home showrooms, responding to customer demand for comprehensive solutions that integrate bathroom and kitchen fixtures with wall and floor coverings for both interior and exterior spaces.

The products are expected to hit the Saudi market and Ceramic Home showrooms in Q2 of 2020, aligning with extended lead times to meet updated Saudi regulations for these items.

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